Unnatural Selection

[IMG=19235-4946]

   This autumn two travel exhibitions will be held in Moscow. In the coming days ITE Company – the organizer of MITT exhibition – plan an official presentation of Select Travel Expo. A year ago travel market experts already forecasted such a development of events. According to them, it is MITT reaction on the sharpening competition in the area of international travel fairs including the growing popularity of Intourmarket supported by tourism authorities. It is interesting, that the traditional Leisure exhibition organized by MSI – one of Intourmarket organizers – plan to change its location from Sport Center Olympyiskyi to Crocus Expo. Therefore, travel market players believe that MITT organizes consider exhibitions located close to the center of the city to be more perspective.
   The outcome of the fight for popularity is to be seen. However, at the moment experts point out that much will depend on the result of Intourmarket and weather its organizers will be able to provide the exhibitors with adequate number and quality of visitors.
   Meanwhile, representatives of the target group, comment on the situation as follows: ‘I do not feel enthusiastic towards more exhibitions as when more than one exhibition is held during the season, the target group is divided. Not all agencies can afford participation in both travel fairs’, said Valentin Eliseev, General Director of Cruise Center Neptune. Moreover, the autumn exhibition in Moscow has always been less popular; therefore each of two autumn events will be less interesting for tour operators than the spring MITT. Moreover, experts point out the fact that exhibitions at present do not contribute a lot to establishing new partnerships, being mostly aimed at image support.
    On the other hand sharpening of competition might encourage organizers to take action to attract clients.