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Furthermore, Tatiana Surdgikova, the Head of Sport and Event Department Of UTS Group, said: ‘although many people in our company are interested in sport, nobody will go to Turin. Personally I am interested in our national hockey team performance, as the popularity of 2006 IIHF World Championship in Riga will depend on the Olympic results’
However, for some travel companies the period of the Olympic Games will turn out to be hard work. For example, Lyubov Sinitsiana, Director of Travel Agency Olympic Panorama, pointed out: ‘we send sport fans to the Olympics every day, therefore we are too busy to follow the events’.
A propos, many travel agents interviewed by a BANKO correspondent did not show the interest in the Olympic Games. But it is small wonder as mainly women rule the travel business in Russia.