Is Hainan Going to Become an Independent Product?

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   A charter chain Moscow – Hainan, launched this season, will continue until May (initially terms for the program were not defined), upon the contract signed by the organizer of the program, Travel Bureau South Cross and Transaero, said General Director of Bureau, Andrey Kuznetsov, to a BANKO correspondent. Among the reasons he specified the following: ‘the fact that we prolonged the program means it is not a failure. We believe in the perspective of the destination development and plan to invest into it’.
   Meanwhile, travel market players doubt economical effectiveness of such a long-lasting program. According to Tatiana Vand, Director of Vand International Tour, 80% of tourists traveling to China prefer excursions to beach tours. Furthermore, Andrey Surikov, manager of China Department of Express Line, pointed out Beijing, Shanghai and mixed tours (excursions + beach) to be the main priorities for Russian tourists.
   Tatiana Vand explains the launch of a long-lasting charter program by the intention of its organizer to improve its position in the Russian travel market and to develop Hainan as an independent product.
   Furthermore, there are several examples in exotic outbound tourism for the Bureau South Cross to follow. In particular, for the last years beach tours to Goa have been developed separately from excursion tours to the country.