Fighting For The Domestic Market

Fighting For The Domestic Market

24.05.2006, 19:00
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Fighting For The Domestic Market
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   Aeroflot Airlines confirmed the prorating tariffs for flights from Russian regions to Moscow for tour operating programs of Inna Tour Travel Company. Now tourists from the regions booking tours with Inna Tour to France, Austria, Holland, Czech Republic, Great Britain, Greece and Thailand will pay 80$ for a Samara-Moscow flight, $100 foe a St. Petersburg – Moscow flight, 130 and 160 $ for flights from Ekaterinburg and Novosibirsk, correspondingly, while, for example, a flight from Novosibirsk to Moscow costs for Aeroflot passengers $250.
   Other national airline companies also offer prorating tariffs, for example, Transaero. Meanwhile, such a step is not in the plans of the majority of national airlines, that explain this in the following way: ‘we do not have such an extended geography of flights, therefore, can’t offer lower tariffs’, commented Olga Bikova, PR Manager of Kras Air.
    Furthermore, Andrey Polozov - Yablonsky, Deputy of Director of Aeroflot Sales Department, emphasized: ‘through fare is a common practice, a commercial instrument used by many companies. The main aim of this marketing instrument is to stimulate passengers to fly abroad by Aeroflot not by foreign Airline Companies. Inna Tour interested us by a volume of tourists the company sends abroad and we offered them more attractive tariffs’.
    According to Dmitry Gorin, General Director of Inna Tour, the company gained an advantage of other tour operators by its leading positions as an agent of Aeroflot. ‘Aeroflot operate very few charter flights and as for scheduled flights, we take the majority of blocks. Besides, in all mentioned cities Inna Tour has its offices where we sell tickets on Aeroflot flights’, explained Gorin. He also supposes that by offering through fares Aeroflot try to strengthen its positions in the domestic market: ‘Having concentrated on international flights, the Airline neglected the domestic market, where such serious players as S7 Airlines, Transaero, Kras Air added to the competition’.

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